Five things you need to know about the blockchain timeline

Originally posted on CO-NXT.com.

What is the next technology that will transform the food and ag industry? What will astute leaders be devoting attention to these next couple years?

The answer is blockchain. We’re confident in this; because people like you have told us so.

Almost half said they believe
their company will do so
in the next three years.


In a recent survey focused on managers and directors in the agriculture, food or agri-food markets, only 13.2 percent said their company is currently conducting work regarding blockchain technology — but 49 percent said they believe their company will do so in the next three years.

49% Projected blockchain growth in food & ag over the next three years.


That’s just one of the fascinating findings that emerged from C.O.nxt’s industry survey, distributed in partnership with Stratovation Group.

But before we dive in, let’s pause on the most basic question. What is blockchain? Because while the buzz for blockchain is growing right now, many still aren’t quite sure precisely what it is and how the technology would work in their system/s.

So a quick primer. While blockchain’s details and applications can be complex, the fundamentals are simple. Blockchain is a decentralized database (as opposed to a traditional database, like a server) that is comprehensive of all aspects of a product’s production and supply chain. One that’s secure, fast and completely transparent. Here’s how IBM, one of the leaders in blockchain usage, defines it:

Ideal for delivering information because it provides immediate, shared and completely transparent information stored on an immutable ledger that can be accessed only by permissioned network members. A blockchain network can track orders, payments, accounts, production and much more. And because members share a single view of the truth, you can see all details of a transaction end to end, giving you greater confidence, as well as new efficiencies and opportunities.

IBM Leadership

Once you get a handle on the fundamentals, possibilities start to open up. What’s coming next? Here’s what we foresee:

Blockchain is perceived as a tool for the mega companies.

When survey participants were asked to name an ag or food company using blockchain today, IBM and Walmart were perceived as the top leaders in the space. AgriChain and Ripe.IO garnered attention too. Right now, blockchain is seen as something only the giants can afford to invest in. But that’s changing.

Over two-thirds of survey participants said their companies are
at least “somewhat interested” in blockchain tech.


Blockchain will likely be common in companies of all sizes soon.

Over two-thirds of survey participants said their companies are at least “somewhat interested” in blockchain tech. So what’s stopping them from relying on blockchain’s capabilities?


Understanding & knowledge are the top barriers to adopting blockchain technology.

Blockchain can be dense. There is a steep learning curve of both language and scope that serves as barrier to entry. Our survey found that “understanding” and “knowledge” are currently most likely what’s holding most companies back. But like most new innovations, once the dam breaks, it will be found everywhere (and fast). As more and more companies start to use it, the pressure will increase to learn and keep up. What will newcomers find?


It’s much more than cryptocurrency.

Crypto and blockchain go hand-in-hand in many consumers minds. Digging into our collective industry, the most agri-food blockchain opportunities exist in traceability and connecting the dots in the supply chain the survey participants believe, along with commerce and food-safety optimization to a lesser extent. It is most definitely a big-picture technology, with capabilities to impact almost every part of business, especially within the Agri-food sector.

Blockchain is way more than crypto.
There are opportunities in supply chain, food tracing and food security.


What does this all mean?

All signs point to blockchain surging throughout the industry. It’s a vital technology that provides opportunities and solutions in supply chainfood tracingfood security and more.

If you aren’t in the know about blockchain, it’s time to learn as much as you can. And if you have a grasp on the fundamentals, becoming an expert would be a smart step to putting your company in a position to grow and thrive.

At C.O.nxt, we’re always here to help. If you want to see more from the research or start a deeper conversation — reach out. We’re all going to be talking more about this in the next few years. So stay with us as we continue to learn together how blockchain can add innovation to the agri-food sector.


C.O.nxt Insight

Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann, marcy@co-nxt.com.

Our research partner, Stratovation Group, provides unique and proprietary insights like these for leaders serving all aspects of the agri-food value chain. Learn how data-driven decision making can provide new opportunities and solve old challenges for your business; reach out to: Cam Camfield, Cam@StratovationGroup.com.

ZimmCast 669 – Stratovation Group

Originally posted on AgWired.com.

Hello and welcome to the ZimmCast.

Happy Earth Day. This episode is being produced on the 2021 Earth Day and I’ve lost count of all the messages in my inbox or social media feeds as ag and food companies use the opportunity to bring focus to their efforts on caring for our environment. Agriculture has a lot to offer in the discussion on climate which has ramped up to a fever pitch under the new administration in Washington, DC.

So, let’s move on to this week’s program in which I have a conversation with Cameron Camfield, founder and CEO of Stratovation Group. Cam has lots of energy as you’ll hear in our discussion and he’s got it focused on working for his clients.

Helping clients build businesses through informed strategy, insightful innovation and relentless execution is the mission of the Stratovation Group, LLC, a new boutique consulting firm officially launched by business development expert Cameron Camfield, founder and CEO of the new company.

“I’ve spoken to many senior leaders who are coming out of this time of great upheaval with many, many questions,” says Camfield in announcing the new company. “We are setting up Stratovation to help them and their management teams find answers and efficiently, rapidly and profitably move ahead to better business.”

Listen to the ZimmCast here: ZIMMCAST 669 – STRATOVATION GROUP (17:34)

That’s the ZimmCast for this week. In case you didn’t know it you can find more podcast we produce in all your favorite podcast apps. That includes the Golden ZimmComm Mic PodcastThe Ethanol Report, Field Notes from Koch Agronomic Services and the Daugherty Water for Food Podcast. We hope you enjoy listening to them.

If you would like to advertise in the ZimmCast or become an on-going sponsor please let me know and we’ll work out a plan just for you.

Subscribe to the ZimmCast in:

CAMERON CAMFIELD LAUNCHES STRATOVATION GROUP AG CONSULTING FIRM

Source: Stratovation Group sent via AgPR–the news distribution service for agriculture

Columbus, Ohio – Helping clients build businesses through informed strategy, insightful innovation and relentless execution is the mission of the Stratovation Group, LLC, a new boutique consulting firm officially launched by business development expert Cameron Camfield, founder and CEO of the new company.

“I’ve spoken to many senior leaders who are coming out of this time of great upheaval with many, many questions,” says Camfield in announcing the new company. “We are setting up Stratovation to help them and their management teams find answers and efficiently, rapidly and profitably move ahead to better business.”

Camfield is no stranger to start-ups, having begun several from his dorm room while still in college. Since then, he’s brought analytical skills and tech insights to positions in J.P. Morgan’s Asset Management division and to Nationwide Insurance’s Corporate Development team. Cam also served numerous and diverse clients through Aimpoint Research, a strategic market research firm, and FLM Harvest, a hybrid agency and management consulting firm focused on food and agriculture. Key learnings from all of this, he says, will now be applied to Stratovation’s service to others.

“We think the agri-food value chain is the most important in the world,” he says. “We truly feel obligated to help others who keep us moving in the right direction in food and agriculture. There are lots of challenges and I love to work with others to find solutions.”

A new Stratovation Group Board of Advisors — key players with wide experience in a variety of disciplines food, agriculture and resource management – was also revealed by Camfield. He says this group will add to his own team’s deep experience to deliver more value to clients. That list includes:

o Jen Wells, President, TalentID Group
o Kristine Snow, CEO and Co-founder, Level D&I
o Rob McClelland, President and CMO, Meristem Crop Performance
o Russ Green, Managing Director, MACKAYBEN Consulting
o Ward Hill, President, Candor Hill Solutions

“The timing just seems right for new ideas and new energy,” says Camfield. “We’re intent on applying ourselves to your management questions and helping you move ahead with clarity and confidence.”

About Stratovation Group, LLC

Stratovation Group, LLC (www.stratovationgroup.com) Stratovation Group is a specialized management consulting firm with a suite of go-to-market practices to help build business success through above-average returns for marketers and professionals. Key offerings include market research and intelligence, strategy and business consulting, marketing communication and brand origin as well as web development and communication.

For more information on Stratovation Group or to arrange an initial conversation, visit http://www.stratovationgroup.com.