ON SALE NOW!

FARMER PERCEPTION Ag Drones study

There is a lot of excitement in the market about drones and not a lot of clarity. We are providing context to the hype, surveying users and non-users.

Purchase

Farmer Perceptions of Ag drones

UNDERSTAND

Understand farmers’ awareness, adoption, and usage of drone technology, including:

Purchase History
Preferred Types
Future Intent

IDENTIFY

Impressions of drones in agriculture.

Perceptions of drone technology affordability.

Perceived challenges from both drone users and those not currently using drones.

DISCOVER

How farmers assess drone attributes and the benefits sought from drone technology.

Farmer awareness and perception of industry leaders and brands.

Our Industry Partners

TARGET AUDIENCE

Large, full-time farmers, focused on row crop across the U.S. through 261 completed online surveys

DATES IN FIELD

Third Quarter of 2025

APPROACH

Current Drone Users: 101 Online Surveys

Non-Drone Users: 160 Online Surveys

Our Industry SPONSORS