OUR INSIGHTS

With the ever-evolving landscape of consumer attitudes in the post-MAHA era, it was necessary to generate new insight into how Americans feel about food safety, nutrition, sourcing, and trust in food-related intuitions. This initiative aims to assess how consumer perspectives shift over time on a range of key topics including: food additives, diet changes, food production, and price affordability. This was a blind study conduct by Stratovation Group in partnership with Inspire PR Group.

The 2026 initiative is the third study in a series, also conducted in 2022 and 2024, focused on farmers’ sentiments regarding the rapidly growing agricultural biologicals market. The new effort will provide a fresh data set and establish deeper trends from the early research that found most farmers were aware of agricultural biologicals and early-adopting farmers rated their use and benefits as highly positive.

With the market for ag drones and related farm-level services rapidly expanding, Stratovation Group is launching a farmer-centric research study to cut through the hype and deliver the farmer perspective on drone adoption, trusted advisors, challenges, and opportunities.

The 2024 initiative is a follow-up to baseline research conducted in 2022 focused on farmer sentiment regarding the rapidly growing agricultural biologicals market.

Conducted in partnership with Dr. Pam Marrone, the study will shed light on the perceptions and experiences of growers, providing valuable insights into how agricultural biologicals are driving sustainability and shaping the future of farming.

Stratovation Group, Agricultural Retailers Association, The Fertilizer Institute and DCLRS Complete 2022 “Farmer-centric” Research on Biologicals.