3 Million Impressions in 3 Weeks
Farmer Voices Matter Sprint Campaign
CropLife America (CLA) represents pesticide manufacturers, distributors, and stakeholders across the U.S. CLA is at the forefront of advocating for the responsible use of pesticides and ensuring that regulatory policies balance environmental protection with the practical needs of the farming community. The Make America Healthy Again (MAHA) Commission’s release of its 100-day report in May 2025 was a call to action to elevate farmer voices in the conversation surrounding pesticide regulation in Washington, D.C.
Through a two week digital campaign, Stratovation Group worked with CLA to raise awareness of the impending MAHA report and the need for farmers to use their voices to not just respond to the MAHA Commission but also demonstrate why modern crop protection tools are critically important not just current economic and environmental sustainability but also the continued vitality of multi-generation family farms around the country. A variety of tactics were deployed on CLA’s owned channels and through paid media partners in a three-week timeline to drive the following impact:
2,916,205 digital impressions, 817,500+ individuals reached, 15,166 unique link clicks, 15 video farmer testimonials collected, and 5,445 letters submitted to state and national legislators