SweetWater Technologies needed to make a splash in the agronomy and technological spaces within agriculture for their national brand launch. This strong push for industry exposure was designed with the intent of kickstarting their partner recruitment, generating business-to-business connectivity, and promoting immediate brand recognition on a national level from the jump.

Stratovation Group designed, managed, and facilitated SweetWater Technologies’ go-to-market strategy that included but was not limited to: website development, product/service branding and marketing, trade show design and management, content creation, social media creation, design and management, media buying and multimedia campaign execution (national and regional), and analytic tracking. These tactics were executed and completed within a 4-month timeframe, driving impact with the addition of 5 franchisees added throughout the Midwest.

Stratovation Group strategically executed trip organization and scheduling, booth design and fabrication management, marketing material creation, media planning (on-site interviews and programmatic geotargeting), and on-site equipment management for SweetWater Technologies at Commodity Classic. During the 3-day event, 15+ National and regional media brands covered SweetWater Technologies, including AgWeb, AgriTalk, CropLife, RFD TV, Hoosier Ag Today, and more.

SweetWater Technologies offers its own custom-label product portfolio comprised of ultra-low volume use rate products design specifically for drone application. Stratovation Group has worked with SweetWater Technologies from the inception of this brand, from logo development to product sales material and customer testimonial videos. This support also includes providing SweetWater Technologies dealers and franchisees with sales material specific to their businesses.