US-RSPE sought Stratovation Group’s support to visually bring to life the industry’s first multi-stakeholder sustainability reporting framework for the entire U.S. poultry and egg supply chain. Covering chicken, turkey, and eggs from producers to final customers, the framework serves as a voluntary tool to measure and better understand sustainability efforts across the industry. Using aggregated participant data, Stratovation Group transformed complex insights into a clear, visually engaging report through thoughtful design, data visualization, and strategic storytelling.

Stratovation Group drove impact by helping the US-RSPE set the tone for sustainability in the poultry industry. To support continued engagement and visibility after launching the report, Stratovation Group also provided integrated communications services to help maintain momentum through the filming of short form testimonial videos, the creation of an editorial calendar with monthly social media content, the building of member tool kits to promote the report within their own brands, and the writing of thought leadership articles and earned media pieces.