Agricultural communicators have no shortage of important stories to share. From breakthroughs in ag technology that push the boundaries of efficiency and sustainability, to farmers and food companies making a tangible impact in their communities, agriculture generates a steady flow of meaningful, positive news. Yet too often, the companies and organizations behind those stories struggle to make their brand resonate and reach the right audiences. 

That changes with the launch of the ReachAg PR Platform, the first customer-driven, self-service PR platform built exclusively for food and agriculture. Now live at https://reachagpr.com/, ReachAg makes it dramatically easier for organizations to share, discover, amplify, and measure the industry’s most important voices, all from a single platform they control. 

“ReachAg is a complete platform with brand analysis, ag media monitoring, and press release distribution. It is built for the digital era and designed specifically for agriculture,” said Cam Camfield, CEO of Stratovation Group and founder of ReachAg. “It puts powerful tools directly in the hands of the people sharing agriculture’s story, harnessing intelligence to deliver brand insights and optimize how stories are shared across the ag communications and media landscape.” 

Positioned as the industry’s first self-service agricultural PR portal, ReachAg is built for precision. Rather than relying on broad, generic wire services that treat agriculture as a footnote, users receive direct, targeted access to the journalists, broadcasters, investors, and industry professionals who cover food and agriculture, helping ensure that high-quality, relevant stories achieve the visibility and impact they deserve. 

Built Around the Customer 

At the heart of ReachAg is a simple idea: the people who know their story best should be able to tell it themselves, on their own schedule and budget. The platform’s self-service model lets users create and publish a release in minutes by adding a headline, body text, images, or logos, then publish to a targeted audience with a single click. 

“There are no gatekeepers, no drawn-out processes, and no membership requirements or premium retainers required to get started, putting professional-grade PR within reach of organizations of every size,” Camfield said. “For those who want a hand, ReachAg also offers a managed-service option through Stratovation Group, giving customers the flexibility to do it themselves or hand it off.” 

Precision Targeting Across Food and Agriculture 

Because ReachAg was built from the ground up for the industry, not adapted from a horizontal PR tool, every release can be targeted by crop, region, and production system and delivered across a curated network of ag and food outlets, including farm broadcasters, trade publications, digital outlets, bloggers and podcast hosts, as well as ag-focused investors and industry professionals. Early response has been strong: ag journalists, farm broadcasters, and rural publications are opting in as recipients in growing numbers, voting with their inboxes for a better, more relevant flow of content. 

Monitoring and Metrics That Go Beyond the Trade Press 

ReachAg closes the loop with built-in delivery analytics and robust media monitoring. Users can track brand mentions, competitors, and industry topics across 500+ ag news sources and receive automatic alerts whenever their company or keywords appear in the news. Crucially, ReachAg is the only ag-native platform that monitors not just traditional trade press, publications, and blogs, but also intelligent search results that give users visibility into how their brand shows up in the fast-growing channels shaping tomorrow’s discovery. 

Backed by Deep Ag Communications Experience 

In addition to Camfield’s leadership, ReachAg also includes the expertise of agricultural media specialists Jeff Caldwell and Mace Thornton from Stratovation Group. In all, the platform reflects the growing intersection of agriculture, food, innovation, and capital, according to Camfield. 

 “The launch of ReachAg comes at a time of significant change across the sector, from rapid advances in ag technology to increased investor interest and evolving global supply chains,” Camfield said. “ReachAg is designed to support that momentum by ensuring the stories that matter reach the audiences shaping the present and future of the industry.” 

The ReachAg PR Platform is now live at https://reachagpr.com/.