Farmer Perceptions of Biologicals
UNDERSTAND
Where farmers buy inputs and how those channels are shifting.
IDENTIFY
How farmers’ input‑buying behaviors are changing across channels.
DISCOVER
New trends in where farmers purchase inputs and how those choices are evolving.
TARGET AUDIENCE
604 combined acre row crop farmers (corn, soybeans, wheat)
DATES IN FIELD
First Quarter of 2026
APPROACH
This was a blind study. No brands were mentioned as a sponsor or affiliate within the survey.