Farmer Perceptions of Biologicals
UNDERSTAND
Awareness of, and how farmers define biologicals and their sub-categories (i.e., bio-stimulants, bio-pesticides).
The purchase history, usage, & future intent of use for biologicals, by sub-category & application type.
Top sellers & retailers of biologicals, including preferred mediums (i.e., retail, direct).
Negative perceptions or challenges from current or past use.
IDENTIFY
The demographics, psychographics, and geographies of large row crop producers (i.e., corn, soybeans, wheat, sugar beats, potatoes, & sorghum) using biologicals
Key value propositions for biologics in the minds of producers.
High-level price sensitives at the acre level of different biologicals.
DISCOVER
How farmers track and assess the success, effectiveness, and ROI of biologicals.
The awareness and perception leaders in the space, including but not limited to:
- Product companies
- Retailers & distributors
- Thought leaders
- Media & news outlets
Our Industry Partners
TARGET AUDIENCE
604 combined acre row crop farmers (corn, soybeans, wheat)
DATES IN FIELD
First Quarter of 2026
APPROACH
This was a blind study. No brands were mentioned as a sponsor or affiliate within the survey.
Our Industry Sponsors
