Farmer Perceptions of Biologicals
UNDERSTAND
Who farmers trust most when making business and production decisions.
IDENTIFY
The emerging sources of influence across generations and operations.
DISCOVER
Opportunities to connect with farmers through the advisors and channels they value most.
TARGET AUDIENCE
604 combined acre row crop farmers (corn, soybeans, wheat)
DATES IN FIELD
First Quarter of 2026
APPROACH
This was a blind study. No brands were mentioned as a sponsor or affiliate within the survey.