Keeping Farmers Tuned In: The Power of Farm Radio and NAFB’s Role in Keeping It Strong
The early hours on a farm start with a familiar ritual. As the first light creeps over fields and barns, farmers flip on their radios, hearing the day’s forecast, market reports, and the latest agricultural news crackling over the airwaves. The voice of the farm broadcaster—steady, reliable, and in tune with the land—brings essential updates directly to farmers.
There are plenty of information sources available to farmers today, but when connectivity lapses, cell coverage drops or hands are too busy to scroll through a computer screen, farm radio is always there. At Stratovation Group, we recognize farm broadcasters are more than just providers of news; they’re a vital link, delivering information that sustains rural America.
As part of Stratovation Group’s commitment to agriculture, we’re proud to participate in the upcoming National Association of Farm Broadcasting (NAFB) Convention, running November 13-15 in Kansas City. NAFB brings together the broadcasters, industry professionals, and supporters who believe deeply in the power of radio to reach farmers where they are—in the field, in the barn, or on the road. And at the heart of this event is a shared mission: ensuring that farm broadcasting remains a strong, accessible, and trusted resource for generations to come.
Farm radio isn’t just informative; it’s a powerful unifier across America’s rural landscapes. Through broadcast media, NAFB broadcasters connect farmers, ranchers, and rural communities with critical daily updates, commodity pricing shifts, and evolving market trends. Especially in rural areas where internet access can be inconsistent, radio remains an accessible, reliable source of information. According to the USDA and other industry statistics, nearly 75% of American farms listen to farm radio weekly, making it one of the most effective ways to communicate directly with agricultural communities. In the fast-paced world of agriculture, this real-time connection matters more than ever.
Stratovation Group is thrilled to support NAFB’s mission. At the convention, we’re not only attending but have also contributed to the silent auction benefiting the NAFB Foundation, the charitable and educational arm of NAFB. The NAFB Foundation does incredible work to safeguard the future of farm broadcasting, with a vision centered on advancing agriculture, food production, and rural lifestyles. Through scholarships, internships, and educational opportunities, the foundation invests in the next generation of broadcasters, providing a pipeline of talented voices ready to keep farm radio strong. We’re proud to stand with our fellow ag supporters, sharing ideas and resources to promote this critical communication lifeline.
The NAFB Convention isn’t just a gathering; it’s a celebration of those dedicated to sustaining and growing this legacy. In Kansas City, we’ll join a community that understands the unique value of farm broadcasting. At Stratovation Group, we’re proud to be affiliated with NAFB, and we’re honored to contribute to a foundation that recognizes the voices on the airwaves are voices that keep our nation’s farms running strong.