Stratovation Group Teams with TFI, ARA and DCLRS To Release Benchmark Study on Farmer Perceptions of Agricultural Biologicals

Columbus, OH (AgPR) April 13, 2023 – In the ever-innovative American agricultural sector, most U.S. row-crop farmers say they are aware of agricultural “biologicals.” Early adopters actively using the natural inputs on their crops rated them positively, according to topline results of a benchmark study released today by Stratovation Group.

The Fertilizer Institute, the Agricultural Retailers Association and DCLRS, a bipartisan government relations firm, were strategic partners with Stratovation Group in the comprehensive research project to assess the use of these relatively new, natural crop inputs among traditional row-crop growers.

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“While the nitty-gritty data from this research is reserved for sponsors, we thought it would be a great service to agriculture to share a few of the most telling topline results, which overall, we would rate as solidly positive,” said Cam Camfield, CEO at Stratovation.

Those topline results include the finding that 83 percent of farmers in the U.S. are aware of the term agricultural “biologicals,” while fewer, 75 percent, were familiar with a similar term, agricultural “microbials.”

“We repeatedly heard that farmers using agricultural biologicals viewed them as sustainable inputs to boost profitability and increase yields,” Camfield said. “We will track all these benchmarks going forward, but if you look at all the market indicators beyond our study, this class of crop inputs is on a steep trajectory upward. But we also learned there is a ton of additional education needed to help this market reach its potential, and biological companies should consider sharing performance results with influential farmers and their advisors.”

More than a third of the farmers, those reporting they were currently active users of biologicals on their crops, rated them positively, giving them a score of 7.14 out of 10. One of the reasons cited by the farmer respondents was the use of biologicals increased nitrogen efficiency or decreased fertilizer expenses.

“We have a positive adoption curve, and farmers are reporting real benefits from the use of biologicals,” said Corey Rosenbusch, President and CEO at The Fertilizer Institute. “But we also hear farmers say they want additional proof of their efficacy. We are launching the TFI ‘Certified Biostimulant’ Program in June that will help provide those answers.”

Of those farmers not currently using biologicals, most said they would be willing to try them if their profitability could be proven.

Sponsoring companies that made the research possible with their support included Meristem Crop Performance, BASF, Indigo, Pivot Bio, Evoia, BPIA, Certis Biologicals, AMVAC, Lallemand and Redox Bio-Nutrients.

The project was conducted in two phases, a qualitative study that included 40 hour-long, in-depth farmer interviews, followed by a quantitative survey of 500 full-time, professional row-crop producers.

The study included a deep dive into several related topics, including farmer demographics, the make-up of the farm’s team and capabilities, selected on-farm practices, preferred retail channel and trusted partners. The research also dug into the awareness, perception, and definition of key terms, biological purchase history, usage, practices, and future intent, as well as recognition of leading biological companies and brands.

For more information or to purchase a copy of the full report, contact Camfield at [email protected].

Stratovation Group, LLC ( Stratovation Group helps innovative companies understand and attack problems through research, consulting, & marketing services.

The Fertilizer Institute ( TFI is the leading voice of the fertilizer industry, acting as an advocate for fair regulation and legislation, a consistent source for trusted information and data, a networking agent, and an outlet to publicize industry initiatives in safety and environmental stewardship.

Agricultural Retailers Association ( The Agricultural Retailers Association (ARA) advocates, influences, educates and provides services to support its members in their quest to maintain a profitable business environment, adapt to a changing world and preserve their freedom to operate.

DC Legislative & Regulatory Services ( DCLRS is a bipartisan government relations, grant making and business strategy firm representing a diverse group of clients before Congress and federal/state regulatory agencies.

Media Contact:
Cam Camfield
[email protected]
(614) 596-0698